Social Media and Campaigns

Social media is an ever increasing field that many organizations are turning to and recodnizing its importance in the field of communications. My professor had us create this blog as an assignment to encourage us to get involved in this new medium early.

I can not say I was thrilled with this assignment. I spewnt many hours thinking about how I should be blogging but not actually doing it. I did not feel that I had anything to add to the conversation at this stage in my life. Therefore I dreaded writing my posts, feeling that I was a useless contributor to the world of social media.

When putting together our campaign we used a blog as one of our main tactics. Our research found that a majority of area residents use the internet to get their news. We hoped to link our blog to some of the news posts to get more citizens engaged in the conversation.

During the client presentation we found out that our client was also working with a nation public relations agency. They had also suggested a blog for this foundation.

Apparently the field is jumping on board the world of social media, leaving me and my fears behind. While my blog has not been the most enlightening work ever produced and has not gained much attention or started many conversations, it was an enterence to a growing medium.