Focus group positives

Well one focus group finally came together. After many phone calls I found six members of a local organization willing to help. A teammate and myself went in with all the equipment ready to go. Luckily we had tested it the night before because we had forgotten how to use tape cassettes. It took us a while to figure out how to get the tape to record. After many times yelling, "testing, testing, 1 2 3" into the microphone we finally got it working.

When we arrived at the meeting we were greeting with cookies. Our guests had treated us instead. I had forgotten that Subway cookies are the greatest, but was soon reminded.

After introductions and a brief welcome we started taping. Two hours later we finally finished. It took forever to find people who wanted to be involved, but once we did we could get them to stop. This group wanted to get their information and knowledge out there.

With this campaign being for a nonprofit foundation, we were able to use other nonprofit organizations working towards the same general goal. These people were passionate about the cause. They wanted to help in anyway possible. Once we found a time that several of them could attend, they were all for it. For the other groups we also tried to find people passionate about the cause, but without this direct tie it was much harder.

The only downside to so much information is I now have to transcribe this whole interview. I will have to reminded myself of the importance and success over and over again as I sit at my computer for , oh about 10 hours.