Tuesday, April 24, 2007

Tactics time!

Now that we have goals and objectives lined up, we have to decide how to accomplish them. For this we broke into small groups again. This time I was in a group with 2 others.

We decided to meet at a restaurant to iron these out. We wanted a relaxed atmosphere so we could just throw ideas out there and get talking. For every good idea we had several that needed work or could in no way be done. The atmosphere created a open environment for us to try every idea to find the best ones.

It also made for a great meal. The waitress came at least five times asking us if we were ready to order because we kept talking about the project instead of reading the menu. Once we finally ordered and the food arrived the conservation only stopped for a very short period before we were back at it again.

The team has really gotten into this project, but this is the best part. Brainstorming tactics allows you to be creative. We came up with a mascot, cool ways to cut out mailings and other random ideas that probably won't get used, but are a lot of fun talking about.

At the end of the meal we had a good list together to take back to the entire team. Our next meeting will be with everyone to finalize the tactics that we can actually use and will best promote our mission and accomplish the goals.

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