The hardest part of any campaign research is getting people to talk to you, especially without a budget to pay them with. Focus groups are not most peoples idea of a good time. Apparently most would rather get their wisdom teeth pulled.
For our campaign we wanted to perform four focus groups with various organizations. We were able to accomplish one full group and several other Internet mailings or one-on-one interviews.
It is not that people were rude, they just were not interested. I will now volunteer for everyone. I will be the sucker you can pull in without pay, because I feel the pain of anyone trying to get these due without a budget.
A budget might have helped to give people an incentive to participate. However we offered to bring pizza and were still shoot down. An hour talking about trees and housing is a hard sell no matter what.
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